10.0 Lightest Blonde – Natural


Alternative Hair high performing permanent colour line with Platinum Technology allows you to create the latest in contem- porary and fashionable looks straight from the catwalk.

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A high performance, permanent oxidation hair colouring cream with superior cosmetic action enriched with platinum technology, containing powerful anti-ageing active substances for luxurious care and protection of hair during the colour process.


The rich formula, boosted with innovative natural ingredients including cactus fig oil, blue algae and keratin, acts in synergy with the elevated concentration of anti-oxidizing agents, increase hair structure and enhance elasticity.


Hair appears more shiny and healthy with a silky smooth feel.